Personal Branding 101
Join us for our Personal Branding 101 course. The Inspiration Lab founder Stephanie Lanier will lead this four-session workshop, sharing her top secrets for building a personal brand that is both affordable and attainable!
Are you ready to step into the spotlight?
Are you ready to step into the spotlight? You can’t do it without a solid brand. And while many of the actions needed to build a recognizable personal brand are free, if you don't have an overall strategy to implement your brand, you won’t get noticed. The world is noisy, and if attention is the new currency, you need a plan to get results. It isn’t enough to stand out anymore — you need to provide value to the people who are giving you their attention or that spotlight will fade fast.
The purpose of The Inspiration Lab’s Personal Branding 101 course is to help women gain recognition and awareness in their current market, open up opportunities for them to share their stories, give them affordable tools to establish and strengthen their brand, and leave them with a road map for future success and continued growth.
To be clear, this isn't about silly stunts, viral videos, or five minutes of fame. This is an in-depth course designed to teach you how to methodically (and patiently, because this doesn’t happen overnight) develop your personal brand.
WANT A SNEAK PEEK?
Here's what you'll get!
6 HOURS OF TEACHING
Including real-world examples and tons of resources for further learning from the comfort of your home or office!
Language to help you ask for reviews, testimonials, and nominations
Guide for writing award nominations for yourself or someone else
Personal branding questionnaire to help you gain clarity on what sets your brand apart
How-to for creating your
Short and Long Bios
Course Replay sent to your inbox 48 hours after event completion — available to watch for two weeks!
Podcast guest and webinar guest presenter checklist for success
Questions to ask vendors before you hire them
MEET YOUR INSTRUCTOR
This workshop will be taught by Stephanie Lanier, based on her own experience successfully running Lanier Property Group and The Inspiration Lab and on her studies of fellow successful and well-known women from Wilmington and beyond. Unlike impersonal teaching from a marketing agency or vendor, here you’ll be learning from a peer, a woman who has and will continue to be with you on the journey. She’ll share relatable stories and examples of things that worked, mistakes she’s made (and doesn’t want you to repeat), and secrets to standing out in very competitive industries.
THE GOOD NEWS?
You don't need to be famous or wealthy to build a personal brand in your local market.
But, you do need a plan and a process. You don’t need to be something you aren’t to increase your impact, but you do need to know how to present your authentic self in a consistent way.
If you’re ready to take your personal brand seriously or to a new level, then we’ve created this course just for you!
You might be thinking: Who needs a personal brand?
Anyone in a competitive sales position where you need to generate clients consistently, such as real estate agents, small business owners, insurance agents, financial planners, graphic designers, wedding industry vendors, medical professionals and sales reps, company owners and leaders, etc.
Anyone who has a message they want to share at scale.
Anyone who dreams of writing a book and having an audience to buy and read it.
Anyone who needs to stand out from the noise (or their competitors) in our fast-moving digital era.
Anyone who wants to be a public speaker and bring their unique message to the world.
Anyone who wants to be a thought leader in their industry.
Anyone who wants to earn opportunities to be featured in the media, from print to radio to TV pieces.
That sounds like me — SIGN ME UP!
COURSE LEARNING OBJECTIVES
What you'll walk away with
Attendees will get a crystal-clear picture of their personal brand, including what it is and what it is not.
Attendees will have an actionable plan for growing their brand and reach.
Attendees will know how to interact with the media and identify earned media opportunities, as well as understand the basics of PR.
Attendees will know how to identify awards and recognition lists, including how to get nominated and how to write nominations for others.
Attendees will learn how to write short and long bios as well as a resumé and fact sheet. Attendees will understand when to use which brand document and how to systematically update them.
Attendees will learn how to take the first steps toward public speaking.
Attendees will understand how social media factors into their road map for success and which platforms are best for growing their reach.
Attendees will know when to hire professionals (such as photographers, copywriters, stylists, etc.) and what to expect once they do.
STILL NOT SURE IF OUR PERSONAL BRANDING 101 COURSE IS RIGHT FOR YOU?
Here are five thoughts that might be holding you back:
I don’t know how to start.
I don’t like photos or videos of myself.
I don’t want to seem selfish or egocentric.
I don’t know enough people.
I'm not an “expert” in my area of interest.
First off, we’ll show you where to start and how to grow, so you can take that off the list. We’ll help you get more comfortable with the visual side of personal branding with advice from the real world. You can breathe a sigh of relief about not having a big tribe, because as it turns out, you don’t need to know lots of people — you just need to know the right people. We’ll help you identify who they are and how to reach them. Especially in our current pandemic situation, it’s great to know you don’t need a huge budget or to be an established expert to get going. What you do need is a commitment to hard work and a healthy dose of patience for the time it takes to build a meaningful brand.
Behind the scenes, I hear from women that they’re worried if they try to build a personal brand, others will think they are selfish, egocentric, or narcissistic. If you’re worried about that too, then our awareness will give you a healthy perspective.
But for the most part, this fear is just the voice of resistance trying to talk you out of shining. Trust us, you won’t be able to keep yourself from shining if you are truly and consistently bringing value, joy, inspiration, hope, meaning, fun, or teaching to others. We love the quote, “The universe cannot resist authenticity.” The most successful personal brands are one thing: authentic. Of course there will always be haters — we don’t think you’ve arrived until you’ve had a few! Brené Brown talks extensively about this topic and is a wonderful resource if you struggle with what others think of you (we mean, who doesn’t, right?). And lastly, standing out and standing up for something is a good thing. This is otherwise known as leadership and lord knows we need some authentic, strong women to lead us who know who they are and who they aren’t.
NOW FOR SOME STRAIGHT TALK
You invest in others all the time, don’t you?
Your family. Your kids. Your pets. Your work. That is great, but you’re missing somebody.
If you don’t invest in yourself, you won’t just naturally keep growing. You could actually wither. So how about investing in yourself for the next few weeks? Commit to growing your brand and your impact on the world. We know you’ll be better for it… and the world will be too!
In return for your investment, you’ll receive six hours of course time, carefully curated resources to dive deeper on topics, a collection of worksheets, checklists, and templates, and access to the video replay for two weeks following the course. We are removing the stress and the guesswork to fast-track you to success.